Hey everyone,

Back in the day (as in.. a few months ago), you would have your entire Facebook friends list as one. Inviting people to events was both tedious and risky. You might invite the wrong person, and your finger would be tired by the time you got through the list.

Whether you’re doing marketing and promotions on Facebook for businesses or non-profits, you’ll want to make sure your event, group and page invitations get to the right people. So how can you do this? Well I’ve already talked about making multiple profiles. Although FB doesn’t like it - I think it’s a matter of choice. I have several profiles. One for strictly personal, family, fun stuff. Another for professional, work-related stuff. And yet another for marketing and community relations.

So how do you manage all those lists? The way to do it is to SEGMENT. You  need to go to your Friends list, and make individual lists of your friends. You can do this in the right-column beside where all your friends are listed. You can make as many lists as you like, and add friends individually or in bulk to each list.

Here’s an example of practical usage. You are on Facebook doing marketing for Barack Obama. You have 300 friends, from various locations throughout the USA. If you make seperate lists for the region of the country in which those friends live, such as East Coast, MidWest, etc., you can invite particular people to relevant Obama campaign events, groups, and pages. This will allow you to more effectively target your campaign marketing. Segmenting your audience list is a standard practice of email and conventional marketing, so it is no stretch to also apply it to your Facebook marketing.

Are you using lists? Any extra tips on this topic? Please share :)

-k.s.